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The real needs of people can’t be found in a laboratory. That’s why we get our inspiration where these needs can be found — in real life.
in-cosmetics 2014: BASF to showcase solutions that meet consumers’ emotional and functional needs Feb 20, 2014
Although we do research in the real world to be inspired by life, there is nothing more practical than a good theory, just like the BASF Sunscreen Simulator, the virtual lab that makes real-life calculations to quickly test your sunscreen formulations.
Skin Care Forum provides information about various topics for
the cosmetics industry including the composition, structure and efficacy of cosmetic products, new developments in the area of active ingredients...