Kerasylium™
Plant-based alternative to keratin, able to repair damaged hair, and to protect it from daily aggressions.
As the world emerges from the pandemic and its associated hardships, societies have gained a deeper sense of responsibility for individuals, the planet and future generations. There is a fundamental change of focus and an aspiration to create a better world. Health and wellbeing as well as care for the environment form the new collective compass for decisions and day-to-day actions. Consumers increasingly question their own buying habits. More than ever, they realize the need to limit their impact, reduce waste, be mindful in resource and energy consumption, and use products that are sourced and produced sustainably.
BASF Personal Care has achieved a lot in high-performance, sustainable cosmetic ingredients. But still not enough – together
with you, our customers, we are working to reach the next level. Now is the time to rethink, go beyond what has been possible, and connect with the future of beauty. Re_think is our commitment to the personal care market now and in the future. With a focus on health, sustainability and transparency, and in close cooperation with our customers, we will reform, reshape and reinvent personal care for a sustainable future.
By seamlessly integrating innovation, responsible sourcing, ingredient transparency and digitalization, we offer resilient and sustainable solutions for tomorrow – and connect with the future of beauty.
The in-cosmetics Global in Barcelona, March 28 to 30, 2023, offers renewed opportunities to meet and explore solutions for the future. It’s a great chance to look at ingredients and formulations that fulfill all parameters of sustainability, without compromise. For example, our growing portfolio of biopolymers offers new possibilities for nature-based cosmetics with verifiable sustainability claims and ecolabels. At the same time, our renewable-based and sustainably sourced ingredients deliver outstanding performance and sensory experiences. And with our expanding range of digital tools, we place our expertise at your fingertips on a 24/7 basis.
Let’s talk!
Our experts look forward to discussing your strategic goals and the challenges you face. See you in Barcelona at Booth V50!
“Modelling & simulation based digital services for Hair-Body-Oral formulations”
by Dr. Sandip Bhattacharya
“Euperlan NL Pearl: Combining sustainable benefits with outstanding performance benefits”
by Werner Mauer
More events will be announced soon.