Identifying new trends and unique approaches to cosmetic manufacturing, enhancing end-customer awareness of safe and up-to-date developments, as well as promoting cosmetics in the Russian and CIS market – these were the goals of the first BASF Care Creations Awards.
Research specialists from BASF assessed the technical parameters of innovative formulations and ingredients and also, together with local consumers, took into account caring aspects such as textures, smell and the colors of cosmetics products.
“We congratulate the eighteen winners from leading Russia and CIS cosmetics manufacturers. All participants pointed out BASF's professional level which helps them to better orient themselves in cosmetics trends”, said Natalia Chudinova, Sales and Industry Manager Cosmetics in Russia and CIS.
BASF Personal Care Europe
Phone: +49 2173 4995-464
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HPCI 2014: BASF Presents Innovative Solutions for the Latest Home Care and Personal Care TrendsDec 03, 2014