Specialized in your business. Nobody knows your business like you do – good to know your partners at BASF Personal Care speak your language. And because we make it our business to know your business, we have created dedicated teams specializing in the main market segments we serve.

Based on market insights and science excellence, our experts support your product development processes from start to finish. With high-performance ingredients, we help you create products with lasting appeal that stand out from competition. We also offer innovative formulations that demonstrate how our ingredients can be used and give you some ideas for your unique applications.

Concepts & Trends

From regional consumer trends to global megatrends, the forces shaping the personal care market are dynamic and ever-changing. That’s why the experts at BASF Personal Care continuously monitor and analyze market trends as the basis for tailored marketing concepts.

Beyond Beauty

Let’s unlock the future of Personal Care
Beyond Beauty is our commitment to empower customers with the right solutions to unlock new opportunities in a transforming Personal Care market – backed by digital services, and in line with consumers’ values and priorities.
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News & Media

BASF opens doors for the first Care 360° Sustainability Days

BASF invites to the first Care 360° Sustainability Days. The Care Chemicals division is looking forward to welcoming participants from all its businesses to sessions on selected sustainability topics. The virtual event will take place from September 17-19, 2024, and customers in the Personal Care, Home Care, I&I, and Industrial Formulator industries in Europe are invited to tackle sustainability challenges and opportunities #2050isnow
Concept & Trends

Sustainable solutions to volatile silicones

BASF Personal Care has developed an array of sustainable silicone alternatives that enable you to create products with appealing performance and sensory profiles.
Concept & Trends

Unlock the World of Shine

Explore the Power of Pearlizers & Opacifiers. Our new evaluation brings formulation development to a next level and reveals an amazing world of shine.
Concept & Trends

Unlock the power of Verdessence®

Formulating the future with biopolymers. Scientific guidance and practical tips to make the development of sustainable formulations with our biopolymers easier and more effective.
Product Highlight

Natural-based Emulsifier

Empower natural and sustainable skin care solutions. Experience Emulgade® Verde 10 MS, our green, versatile O/W emulsifier, derived from 100% renewable-based feedstocks, respecting the principles of environmentally-friendly green chemistry.
Concept & Trends

Sustainable Alternatives to Silicones

Enabling dimethicone sensory alternatives. Embraced by scientific modelling and complemented by formulation expertise. A holistic approach facilitating the transition towards more sustainable skin care solutions.
Actives

Beyond Infinity

Revealing the Unseen Power of Actives. BCS imagery expertise transcends boundaries by making the invisible visible. Diving into a new immersive journey, customers can discover the fascinating nature and bioactive performance like never seen before.
Digital service

D’lite® – Ingredients Revealed

Building trust and transparency into your products right from the start. Introducing our latest advanced digital service on D’Lite.
Product Highlight

Cetiol® Ultimate

The natural-based, fresh, dry and volatile emollient. The 100% renewable-based, volatile hydrocarbon is readily biodegradable and approved by COSMOS and NATRUE.
News & Media

Responsible Sourcing Report

For the first time, BASF’s Care Chemicals division is publishing a Responsible Sourcing Report which shows our progress with raw materials such as palm, castor and coconut.
News & Media

Joint News Release – Enhanced Sustainable Palm Oil Production in Lampung, Indonesia

BASF, The Estée Lauder Companies, RSPO and Solidaridad support Enhanced Sustainable Palm Oil Production in Lampung, Indonesia