Concept & Trends

Unlock the World of Shine

Explore the Power of Pearlizers & Opacifiers. An appealing appearance, accentuated and luxurious effects emphasize the character, performance and value of rinse-off product, and thus are a point of differentiating and important buying factors for consumers.

Concept & Trends

Unlock the power of Verdessence®

Formulating the future with biopolymers​. A new concept to help formulators tackle the challenges of using biopolymers. We've enhanced our biopolymer lineup with scientific guidance and practical tips to make your formulation process easier and more effective.

Concept & Trends

Me&Pause

Menopause represents a new paradigm in which women’s roles evolve. Since we can not reverse aging, we conceived the Me&Pause concept intending to relieve the concerns arising from this stage, providing solutions for skin and hair.

Concept & Trends

ProNature Beauty

Dimethicone sensory alternatives by scientific modelling

Concept & Trends

The amazing world of peptides

BASF offers a complete active peptide portfolio, meeting any customer need. No matter what kind of cosmetic effect is targeted, or what manufacturing origin is preferred.

Concept & Trends

Re_think

Re_think is our commitment to the personal care market now and in the future.

Concept & Trends

Solid 3.0

The development of Solid Cosmetics brought back to the forefront the extrusion of soaps, diversified to the production of solid shampoos.

Concept & Trends

Verdessence® No Compromise Styling Gels

They are natural. They have attractive textures. They perform. They are made of Verdessence™ Biopolymers.

Concept & Trends

Solid 2.0

Personal care consumers increasingly demand sustainable products – but with no compromise on convenience or performance. The expanding niche market for cosmetics in solid formats is a prime example of how forward-looking manufacturers can deliver the best of both worlds.

Concept & Trends

Getting closer

People are longing to reconnect. With one another, with the senses, with what matters most. Let’s connect and have a very close look at nature-based cosmetic formulations that meet those needs.

Concept & Trends

AP/Deo Solutions

Skin-friendly solutions that meet consumers’ demand for microbiome-friendly products, innovative formats textures including also “value for money” options.

Concept & Trends

Beauty Conversations

How can we imagine the beauty of tomorrow?
In a future where hyperconnectivity will be at the heart of our life, where dematerialization will be our daily life, where IR and VR will be at the front of innovation, and robots taking charge of health care, how can we imagine the future of beauty?

Concept & Trends

Dermocosmetics

Increasing customer awareness is a growing challenge for the dermocosmetic brands: consumers are looking for holistic products that will improve their specific skin problems in a safe, efficient and comfortable way.

Concept & Trends

2 Faces, 2 Phases

Our new concept “2 Faces, 2 Phases” serves an especially personal and sensory-focused area of cosmetics: skin creams and emulsions.

Concept & Trends

BASF Stabilizer Portfolio

Every ingredient has its story. Be part of the journey: from sustainable farming practice to the next popular super fruit.

Concept & Trends

Minimalist solutions

Consumers are becoming ever more conscious and are demanding increasing transparency from their cosmetic brands. This is the basis of the Clean Beauty movement, which emphasizes safety, simplicity and efficacy.

Concept & Trends

Sustainable solutions to volatile silicones

BASF Personal Care has developed an array of sustainable silicone alternatives that enable you to create products with appealing performance and sensory profiles.

Concept & Trends

Water-conscious Skin Care Solutions for Sustainable Lifestyles

Talk with our experts about how you can take advantage of our water-conscious concepts to enhance the sustainability of your operations and profit from the waterless cosmetics trend.

Concept & Trends

Revitalizing Ethnic African Hair for Lush Locks

Embracing the natural African hair heritage has been one of the more significant megatrends in the hair care industry over the last few years.

Concept & Trends

The Color of Clean

Making cleanliness visible.

Concept & Trends

Intimate Hygiene and Care Concept

Daily gentle cleansing is an important aspect of intimate hygiene and overall intimate health.

Concept & Trends

Mom Care

Pregnancy and maternity are most special times in women’s life.

Concept & Trends

Inclusive Beauty

Let’s celebrate unique beauty. Whoever you are. Whatever your heart desires. Wherever you are.

Concept & Trends

Microbiome Miracle

Harnessing the power of nature: The skin’s microbiome

Concept & Trends

Towards a new Beauty Routine

New normal. Changing stories. Our solutions

Concept & Trends

9 Elements for your skin

Sense of simplicity

Concept & Trends

Maskne

Naturally personalized

Concept & Trends

Hair and scalp care

Naturally personalized

Concept & Trends

Natural Styling

Great hairstyles come naturally

Concept & Trends

Antipollution skincare

A growing demand and market opportunity

Concept & Trends

Hand & Nail Care

Causes of Dry & Damaged Hands

Concept & Trends

Aerosol Navigator

Versatile aerosol for different applications

Concept & Trends

Personalized Cosmetics

Using the whole to write great consumer stories

Concept & Trends

The Solid Collection

BASF´s Answer on the water-free Trend

Concept & Trends

Hand Hygiene

Support in Response to SARS-CoV-2 (COVID-19)

Concept & Trends

Color cosmetics meet skincare benefits

BASF Personal Care, the crossover beauty solution provider

Concept & Trends

Skin-to-Soul Care

Slowing it all down ...

Concept & Trends

Millennials

One generation. Three stories. Our solutions.

Concept & Trends

Asian Wisdom

for Wellbeing and Healthy skin

Concept & Trends

Hairmony

Pioneer in urban hair care evolution

Concept & Trends

Seasonal Beauty & Care

Pioneer in urban hair care evolution

Concept & Trends

Anti-pollution

Safeguarding the skin against particulate matter

Concept & Trends

Rambutan

Every ingredient has its story.

Concept & Trends

Oil & Shine Control

Solutions for a radiant & lovely ethnic African skin

Concept & Trends

Facemask

for every purpose

Concept & Trends

Baby Care – First Touch

Essential and Safe

Concept & Trends

The Personal Care Elements

Seeking the essence of personal care – A journey through the elements

Concept & Trends

Moments of Care

Enhancing Every Experience

Concept & Trends

Be authentic

with BASF Personal Care

Concept & Trends

Luxurious Crystals

Create a Prestige Appearance with New Translucency Technology

Concept & Trends

Beautiful Faces

Creating textures with sensory appeal

Concept & Trends

Conditioning Anywhere

Our versatile and effective conditioning polymer range

Concept & Trends

Dimensions of Science

Inspired by life – Powered by science

Concept & Trends

Hair Styling Fashion Trends

Products that are in step with the latest fashions

Concept & Trends

Hair Gel Matrix

Hair Styling It’s a World of Numbers

Concept & Trends

Cosmetics for real life

Products for real persons

Concept & Trends

365 Days of Sun

Comprehensive sun care and how you can profit

Concept & Trends

Everlasting Beauty

Looking young, attractive and healthy is becoming increasingly important to people of all ages.

Concept & Trends

Fresh & Care

Everyday mouthwash for healthy gums

Concept & Trends

Hair Styling Trends and Textures

Products that express individuality

Concept & Trends

Inspiring Textures

Driven by important market trends such as living new experiences, or going back to essentials, BASF Personal Care introduces Inspiring Textures

Concept & Trends

Needs-based Conditioners

Good hair days – Emotional needs and hair conditioner Competing products, loud advertising, discount selling – the amount of information vying for a consumer’s attention is nothing less than overwhelming. In an average supermarket, shoppers ­select from more than 45,000 different brand-name products.

Concept & Trends

Perfect Night

The Perfect wants to be the center of attention and make the most positive impression possible. Nothing but the very best is good enough to meet her high standards. Accordingly, she expects her personal care products to be of the highest quality. She prefers well-known products that make her feel luxurious and radiant.

Concept & Trends

Polymer Portfolio for Skincare

When it comes to fine-tuning the sensory experience offered by a skincare product, polymers open up vast potential for variation and individualization. By means of a special research method termed Pillow Talk, in which participants match the skinfeel of test products with the sensory of different fabrics of small pillows, it is possible to pinpoint the specific sensation created by a given polymer-based formulation.

Concept & Trends

Pure Smile

Luxurious mint tooth gel with effect pigments. Clean, healthy teeth and fresh breath are essential to good self esteem and social confidence. People care for their teeth and gums not only to keep them healthy for a lifetime, but – above all – to have a winning smile.

Concept & Trends

Sensations

Distinctive personalities, distinctive sensory experiences. Our twofold focus on market empathy and science excellence continues to open up insights into people, their psychology and the types of products that speak to their wishes.

Concept & Trends

SWOP™ Emulsions

Innovative skincare concepts that offer unexpected and pleasant sensory experiences have very special appeal. And what could be more enticing than product that goes on light and fresh, then perceivably changes its skinfeel to a lastingly rich and luxurious sensation?