Be authentic
with BASF Personal Care
The world of cosmetics is shaped by diverse and changing lifestyle trends. But if we look and listen closely, we can draw inspiration from the patterns that emerge – like the merging of authentic, nature-oriented lifestyles and sophisticated beauty.
This spirit is reflected in two major beauty trends identified by Peclers Paris and interpreted by BASF Personal Care: Mediterranean Influences and the Experimental Nomad.
Mediterranean Influences
Gourmet Body Balm
Nutri-cosmetic formulas inspired by Mediterranean lifestyles and optimum sun protection based on our filter solutions. A focus on nourishing and glamorous textures combined with ingredient traceability.
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