Fresh & Care
Everyday mouthwash for healthy gums
People place great value on fresh breath, and for many mouthwash is a popular part of the daily oral hygiene routine. Mouthwash with added health benefits occupies a special place in the market. It combines mild and low foaming surfactants with care ingredients Bisabolol, Panthenol and a Vitamin E derivative.
Our concept Fresh & Care combines effective breath freshening with daily care for the gums.
It shows how you can use selected ingredients of the BASF Personal Care portfolio to develop an appealing mouthwash with a difference.