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Face Cleansing meets Blue Beauty

Active Algae Detox Mask
Active Algae Detox Mask

In recent years, marine ecosystems have become a great source of inspiration and innovation for the beauty industry. For this “blue” beauty trend, plant-based ingredients are now being sourced from the sea, such as algae.

Active Algae Detox Mask is designed to detoxify the face by gently removing surface skin cells. Furthermore, the mask promotes the skin elasticity. Our new ingredient Cetiol® SoftFeel helps to moisturize and soothe the skin while the combination of our active ingredients PatcH2O® and Seanactiv® helps to remove pollutants and toxins from the skin and limits visible signs of aging and fatigue around the eyes.

Based on our Cosmos approved biopolymers Verdessence™ Xanthan, Verdessence™ Alginate and Verdessence™ RiceTouch1, this formulation offers an alternative to synthetic polymers.

All you have to do is leave the mask on for a few minutes and relax!

1 Pending approval

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Product NameProduct DescriptionClaim Hint
Cetiol® SoftFeel

Effective alternative to cosmetic-grade petrolatum based on renewable ingredients.

  • Natural, soft-solid emollient made from 100% renewable ingredients
  • Helps to moisturize and leave a soft feeling on the skin
Verdessence™ Alginate

Natural multifunctional polymer.

  • 100 % derived from natural, renewable feedstocks
  • Does not contain preservative
  • Recommended for natural / organic formulation concepts
  • Approved by COSMOS and NATRUE
Verdessence™ Xanthan

Excellent stabilizer and thickener for emulsions and surfactant-based formulations.

  • 100% derived from natural, renewable feedstocks
  • Suitable for vegan concepts1
  • Approved by COSMOS
Verdessence™ RiceTouch

100% plant based sensory powder with small particle size provides powdery light  and smooth skin feel and is ideal for matte type cosmetics

  • Readily biodegradable
  • Recommended for natural / organic formulation concepts
  • Approved by COSMOS and NATRUE (pending)
PatcH2O®

Biopolymer micro-network forms a second skin film that instantly soothes the epidermis and reduces water loss. The invisible patch’s meshing protects the skin against daily attacks from pollutants (PM2.5 and PAH) and UV rays.

  • Intense and long lasting moisturization
  • Protects against pollution particles and UVA damage
  • Protects against oxidative stress induced by PAH and UVA
Seanactiv®

Algae extract, concentrated and characterized in the polysaccharide fucoidan.

  • Helps to reduce the appearance of dark circles and crow’s feet wrinkles
  • Limits visible signs of aging and fatigue around the eyes
  • Approved by COSMOS

1 BASF provides customers with information for vegan suitability assessment. Compliance with a particular vegan label is unintended and responsibility of the cosmetic product manufacturer