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Facial Cleansing meets Transforming textures

Facial Cleansing meets Transforming textures
Facial Cleansing meets Transforming textures

Texture is a key driver in facial skincare, meaning consumers want products that not only provide results but also feel good to apply.

The latest generation of facial cleansers, such as our Foaming Cleansing Powder, introduces transformative textures with great sensory benefits and fits perfectly with the more eco-conscious consumer.

Based on our anionic surfactant Texapon® SFA UP Powder1, the powder turns into a gentle, creamy foaming cleanser when diluted in water. Thanks to our COSMOS approved biopolymers Verdessence™ Xanthan and Verdessence™ RiceTouch, this formulation offers an alternative to synthetic polymers and leaves a smooth and powdery light skin feel with a mattifying effect. Enriched with our active ingredients, Bix’Activ® and Lipofructyl® Argan, this cleanser not only helps to remove excess oil and dirt, but helps to make the skin look clearer, and to feel comfortably cleansed and refreshed.

With this texture in powder, one step closer to #zero waste!

Read more about Foaming Cleanser Powder!

Product NameProduct DescriptionClaim Hint
Texapon® SFA UP Powder1

A very mild, anionic surfactant suitable for solid, zero-waste rinse-off products and solutions not containing EO. 

  • Low skin, eye and oral irritation potential compared to other surfactants and suitable for tear-free concepts2
  • Pleasant foam sensory, creamy, rich foam, very nice smell & stable bubbles.
  • 100% derived from renewable feedstocks, sulfate surfactant alternative, RSPO certified Mass Balance, without undesired by-products (e.g. 1,4-dioxane, PEG, etc.)
Verdessence™ RiceTouch

100% plant based sensory powder with small particle size provides powdery light  and smooth skin feel and is ideal for matte type cosmetics

  • Readily biodegradable
  • 100% derived from natural, renewable feedstocks
  • Recommended for natural, organic and vegan3 formulation concepts
  • Approved by COSMOS and NATRUE
Verdessence™ Xanthan

Excellent stabilizer and thickener for emulsions and surfactant-based formulations.

  • Readily biodegradable
  • 100% derived from natural, renewable feedstocks
  • Recommended for natural, organic and vegan3 formulation concepts
  • Approved by COSMOS and NATRUE
Bix’Activ® BC10050

Extract from the seeds of the African Red Lip Tree (Bixa orellana), source of a famous red dye known since ancient Mayan civilization.

  • Helps to decrease sebum production
  • Skin is mattified, imperfections are visibly reduced, and pores are refined
  • Approved by COSMOS
Lipofructyl® Argan LS 9779

Sustainable sourced precious Argan oil.

  • Moisturization by leaving an extraordinary softness and sensory skin feel
  • Approved by COSMOS

1 Suitable to the requirements of COSMOS V.4 entering into force in 2023.
2 New mildness data available page 8.
3 BASF provides customers with information for vegan suitability assessment.Compliance with a particular vegan label is unintended and responsibility of the cosmetic product manufacturer.