Hair Care meets Climate Friendliness
Climate change and its impact on the planet have become the consumers’ biggest concern. Therefore, the demand for more sustainable beauty formulations, such as concentrate shampoos with less water, has gone up significantly. While most shampoos contain at least 70% of water, Aloe Vera Concentrate Shampoo meets the challenge with only 48% of water. Formulated according to NATRUE standards, our mild plant-based APG® surfactants Plantacare® 2000 UP and Plantacare® 818 UP, in combination with Plantapon® ACG 50 gently cleanse hair and scalp and give the luxurious foam you are used to with traditional shampoos. Plantasil® Micro provides improved hair conditioning performance to this formulation. A new innovative formulation to embrace a more responsible beauty routine!
| Product Name | Product Description | Claim Hint |
|---|---|---|
| Plantacare® 2000 UP | Nonionic surfactant obtained from renewable, plant-derived feedstocks creating a perfect synergy of mildness, foaming performance and effective cleansing. |
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| Plantacare® 818 UP | Nonionic surfactant suitable for various cosmetic cleansing preparations |
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| Plantapon® ACG 50 | Gentle anionic surfactant made from natural-origin amino acids and vegetable-based fatty acids - 100% naturally derived |
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| Plantasil® Micro | Eco-friendly hair conditioning booster for shampoos. Innovative hair care additive based on a perfectly balanced micro-emulsion. |
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