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Personal Care Homepage
Products & Formulations

Based on market insights and science excellence, our experts support your product development processes from start to finish. With high-performance ingredients, we help you create products with lasting appeal that stand out from competition. We also offer innovative formulations that demonstrate how our ingredients can be used and give you some ideas for your unique applications.
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Overview
Market Segments
Market Segments

Specialized in your business. Nobody knows your business like you do – good to know your partners at BASF Personal Care speak your language. And because we make it our business to know your business, we have created dedicated teams specializing in the main market segments we serve.
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Overview
Products & Formulations
Products & Formulations

Based on market insights and science excellence, our experts support your product development processes from start to finish. With high-performance ingredients, we help you create products with lasting appeal that stand out from competition. We also offer innovative formulations that demonstrate how our ingredients can be used and give you some ideas for your unique applications.
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Overview
Concepts & Trends
Concepts & Trends

From regional consumer trends to global megatrends, the forces shaping the personal care market are dynamic and ever-changing. That’s why the experts at BASF Personal Care continuously monitor and analyze market trends as the basis for tailored marketing concepts.
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- Concepts
- Trend Spotlights
Overview
Core Competencies
Core Competencies

Our strategy, your advantage. We aim to be the world’s favorite solution provider.
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Overview
Sustainability
Sustainability

We care for the world in which we live. Caring is in our nature and deeply rooted in our DNA. That is why we are committed to caring for the world in which we live and work.
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Overview
News & Media
News & Media

Always up-to-date: Looking for the latest global news, photos, publications and upcoming events? Our newsroom offers you an easy access to the information you need.
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Overview
About us

About us

Here at BASF Personal Care, we make a promise to you as our customer to deliver solutions that fill your story with life.
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Personal Care Homepage
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