From regional consumer trends to global megatrends, the forces shaping the personal care market are dynamic and ever-changing. That’s why the experts at BASF Personal Care continuously monitor and analyze market trends as the basis for tailored marketing concepts.

Consumers want to feel connected to their environment. They want to protect the planet and for that every little step they can do in their daily life is important: from a more conscious lifestyle to the specific and unique choice of products coming from ethical companies.

Products

At BASF Personal Care, we have unique solutions for beauty, thanks to specific and characterized ingredients, but we also provide personalized solutions focusing microbiome and epigenetic pathways to better fit with the uniqueness of each individual.

Beauty Conversation

Healthy Living

Health-conscious consumers are looking for solutions that are more aligned to their lifestyle habits and routines. They are focusing on emotional, physical and psychological wellness in all steps of their daily life.

Wellness could be redefined as an antidot to the stresses and strains of life, to feel well, to look well, but mainly to protect against mental, body and mind alterations.

In transversal segments, this need of wellness is a long quest. In food, for many consumers, healthy eating is a crucial part of their lifestyle, with the idea to promote health, energy and self-confidence. If we also have a look on fashion, consumers are increasingly prioritizing comfort, also considering additional benefits such as wellness, anti-aging or anti-inflammatory properties with immunity-boosting wear or clothing that detects mental health issues.

For beauty, consumers seek a better balance of body and mind: Include mood-enhancing ingredients in your beauty products, boosting self-esteem, wellness and happiness.