Following the success of last year’s Beauty Days, we are holding the virtual event again from March 29 to 31, 2022. In line with our concept “Getting closer”, we invite you to join us for a close-up look at what is most important to people all over the world after two years of remote work and social distancing. Highlights will include new solutions that speak to people’s wishes for nature-based personal care products that offer a sense of wellbeing and feel-good experiences.
Our new natural polymer program Verdessence™ makes its début. We will also talk about our mindful dermo-cosmetics and Responsibly Active lineup as well as our digital service Emollient Maestro.
It’s all about emotions and senses! With innovative formulations, we aim to bring inspiring smells, colors and shapes into consumers’ home
Don’t miss our live virtual events on hot topics shaping the cosmetics industry, like inclusive beauty. Here you’ll also find informative videos on technologies and market trends.
Find out about our market-ready product concepts as well as digital solutions to support you in developing your formulations and help you get the most out of our products and expertise.
Here you can explore the latest formulations in the context of the Inclusive Beauty Concept developed by BASF Personal Care. Profit from growing niche markets with specialized products.
See what new and innovative products we have developed to enable you to create formulations that stand out from the competition with performance and sustainability benefits.
let me give you a warm welcome to our first European Beauty Days.
Check out my video message.
Yours,
Marko Grozdanovic
Don’t miss our live virtual events on hot topics shaping the cosmetics industry, like inclusive beauty. Here you’ll also find informative videos on technologies and market trends.
We invite you to join us for a close-up look at what is most important to people all over the world after two years of remote work and social distancing. This is a short video summary of what we would like to present to you during our live event.
Our new star lineup of biopolymers in personal care.
With our new Verdessence™ product line, our commitment to sustainability brings you those biopolymer solutions for personal care, in line with the latest trends and designed to help you create even the most demanding cosmetic applications.
We are responsibly active when it comes to preserving the beauty of nature for generations to come. This is because plants are at the core of our business and biodiversity is our reservoir to innovate.
BTC Europe GmbH is BASF's European sales organization for small and medium-sized customers focused on specialty chemicals. With our 11 regional distribution offices and more than 450 employees in Europe, we supply small and medium-sized customers from a wide variety of industries with about 6,000 products.
Increasing customer awareness is a growing challenge for the dermocosmetic brands: consumers are looking for holistic products that will improve their specific skin problems in a safe, efficient and comfortable way.
Our New Sustainable, Soft-Solid Emollient, that has very similar sensory properties to standard petrolatum
We bring together BASF expertise on ingredients and formulations and best of class startups with their front runner technologies in beauty tech.
Together with our partners, we have launched the project "Pragati" (Hindi for progress) to improve working conditions, create awareness for sustainable castor bean farming, and increase yields through more efficient farming practices. It is the first sustainable castor bean program worldwide.
We care for the world in which we live. Caring is in our nature and deeply rooted in our DNA. That is why we are committed to caring for the world in which we live and work.
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