With rising transparency in the personal care industry and broader access to information, consumers are becoming increasingly empowered and ask even more for proven sustainability in their products.
At the same time, pressure in the marketplace is also increasing as biodegradability and sustainability of polymers is at the center of discussion by regulators and consumers alike.
These are just some of the reasons why at BASF we have set ourselves a clear goal of building a holistic product range of biopolymer ingredients for leave-on and rinse-off products.
With our new Verdessence® product line, our commitment to sustainability brings you those biopolymer solutions for personal care, in line with the latest trends and designed to help you create even the most demanding cosmetic applications.