Sustainability and digitalization are driving the beauty industry towards ecofriendly personal care solutions.

Therefore, brands would often like to replace their current surfactant combinations through natural surfactants without compromise in performance.

Current surfactant search options include exploring portfolios of different suppliers’ resulting in non-standardized & incomparable information.

Consecutively time and resource intensive experiments (e.g. HTS*) may be performed with no guarantee of finding the optimum solution.

To overcome these challenges, our Surfactant Navigator enables brands to accelerate their solutions with high flexibility to meet consumers needs for sustainable innovation.

Get instantly access to recommendations from BASF’s new surfactant based digital service to accelerate formulation work.

Take advantage of systematic experiments and modelling algorithms for surfactants.

You choose your main priorities; and the digital service will give you the right solution.

Design your sustainable future!

Based on physico-chemical, sensorial and thickening properties, you will get the best sustainable replacement solution for the surfactant that you would like to exchange. E.g. Isethionates, Taurates, SLES, Olefin Sulfonate, Sarcosinate, Methyl Sulfolaurate among others and their combination.

Select a non-BASF surfactant or non-BASF surfactant combination to replace and obtain several smart natural-based BASF solution matches.

• Top 50 high performance solutions are available immediately
• You can play with the digital service to try different options and learn which combinations are possible; e.g. viewing alternatives to further surfactant and surfactant mixtures
• Compare solutions with any customized surfactant
• You can include several criteria in your filter; e.g. naturalness**, non EO-based and non sulfated surfactants

You formulate with a specific non-BASF surfactant (e.g. Taurate) and are seeking to increase the natural content of your formulation.

Try our natural-based BASF specialty surfactant solutions, that when added to the non-BASF surfactant could result in performance optimization, e.g. better foaming or increased naturalness**, among others.

Increase the naturalness** content in your formulation with this digital service, while maintaining your specific non-BASF surfactant choice.