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Energetic

Conditioners Strong, assertive and confident, but rough around the edges 

The Energetic type demands innovative, fast-acting hair products that help her cope with the stress of a very active everyday life and ensure a sensual, sexy look. Vibrant, well-conditioned hair is an expression of her personal freedom and independence. She wants her hair to feel strong and sensual, an impression supported by an intense, long-lasting fragrance.

Personality

  • Strong, bold, lively and vital
  • Rough edges
  • Active, athletic
  • Sexy Independent and original

Emotional Profile

  • Bursting with energy
  • Confident
  • Looking for new challenges, curious
  • Seductive, romantically assertive (comfortable making the first move)
  • Free, uninhibited, adventurous
  • One of a kind, not mainstream

 

Functional demands

  • Prevention of hair breakage/split ends
  • No weighing down of hair
  • Long-lasting
  • All in one

Brand image

  • Up-to-date
  • Youthful and innovative

Attitudes

  • Sense of freedom
  • Experiences life sensually
  • Demands well-conditioned hair

Formulation Examples

Gel-like runny

Conditioner Fluid

Being active, strong and full of energy, the energetic needs power conditioning that gives her hair back what it lost during her ­adventures. The Gel-Like Runny Conditioner Fluid understands her needs, and fulfills them. It comes in a transparent tube that immediately attracts attention by its strong yellow color, and the sparkling golden pigments signalize the energy boost that comes with it. 

Formulation HB-DE-13-127-3

Sensorial Wow!

Post Foam Mousse

The energetic type calls for more variety and sensation. The Sensorial Wow! Post Foam Mousse provides just that. It is an innovative ­conditioner that appears as a clear gel first when applied to the hand and turns into a sensational creamy foam texture when applied to the hair. It nourishes exhausted hair and surprises with a never before felt sensual experience. Sensorial Wow! comes in an aerosol can that is easy to use.

Formulation HB-DE-13-208-6

Flavored Persuasion

Long-Lasting Fragranced Conditioner

The energetic always wants to be seen as active and seductive. Her hair is the ultimate expression of her own vitality. She wants a high performance conditioner with an intense, long-lasting fragrance to support her in being irresistible. The Flavored Persuasion Long-Lasting Fragranced Conditioner supports her intention to present herself as sexy and special. This soft texture conditioner comes in an aluminum-laminated tube in a voguish retro style.

Formulation HB-DE-13-227-3

Titanic Care – no loading

Cream Mousse Leave-on

What is new is of high interest for the energetic type. Just like Titanic Care — a conditioning soufflè with an extraordinary creamy, soft and gentle foam structure. As a leave-on it does not need to be washed out and the attractive aerosol can ensures fast and easy handling.

Formulation HB-DE-13-291-1