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Perfect Conditioners

Flawlessly pretty, sets uncompromising standards, admired and followed by others

The Perfect wants to be the center of attention and make the most positive impression ­possible. Nothing but the very best is good enough to meet her high standards. Accordingly, she expects her hair conditioner to be of the highest quality. It should be a known product that makes her hair feel luxurious, intensive and radiant.

Personality

  • Simply the best
  • Ambitious and success-oriented
  • Decision-maker and leader
  • Proud of appearance
  • Sophisticated and stylish
  • Highly attractive (but can be intimidating)

Emotional Profile

  • On top of the world
  • Confident, forthright and assertive
  • Extravagant sense of style
  • Love of luxury and special treatment

 

Functional demands

  • Highly effective formula
  • Intensive, radiant shine
  • Lustrous color effects
  • Dermatologically tested compatibility
  • Special protection (weather)
  • Optimum conditioning performance

Brand image

  • Leading hair care brand
  • Premium
  • Luxury
  • Professional

Attitudes

  • Expects perfect hair
  • Flawless appearance at all times
  • Great-looking hair under any circumstances

Formulation Examples

BB Hair Cream

Intensive Conditioning Mask

This intensive hair mask for flawless, healthy hair is inspired by skin care BB creams. The formula contains a combination of two cationic conditioning specialists for easy combing and less stress for wet hair combined with light emollient Cetiol® CC, which is usually used in sophisticated skin care emulsions. It supports a healthy look and gives the hair mask a soft touch. Enriched by pro-vitamin B5, milk protein and a broad-spectrum UV filter, this BB cream gives hair a healthy look and a silky, smooth finish for an amazing appearance.

Formulation HB-DE-13-86-15

Powerful Gloss Enhancer

Luxury Conditioner

The perfect type consumer wants her hair to have an intensive radiant shine for an appearance no-one will ever forget. The Powerful Gloss Enhancer provides just that and pampers the user with an extraordinary sensorial highlight applied out of a heart-stopping luxurious golden laminated tube. The tube is glamorous, the hair looks and feels most beautiful – Ms. Perfect, the stage is yours!

Formulation HB-DE-13-226-1

Scalp control

Classic Conditioner

Perfect hair needs well-cared for roots. Therefore it is important to nourish and protect the scalp and give it a relaxing moment from time to time. Especially after a chemical treatment like a bleaching process, hair and scalp need extra care. A selection of naturally based emollients and specific proteins offer protection and support a beautiful appearance for a brilliant performance. The soft and creamy ­conditioner is presented in a tube-bottle like multifunctional skin care emulsions to underline the care effect.

Formulation HB-DE-13-239-1

Dream or Reality!

Conditioner with Color-Illusion Pigments

For the perfect type every day is a chance to present herself. Therefore she wants her hair to express her confidence and assertiveness. The Dream or Reality! Conditioner translates this need into a luxurious, elegant formula. Precious color-illusion pigments underline the impression of a high-premium, gloss enhancing conditioner by creating a golden brilliance. To show this golden brilliance even on the shelf, Dream or Reality! is presented in a high-class transparent dispenser.

Formulation HB-DE-13-252-4