Our Highlights

Welcome to BASF Personal Care. Discover our latest product highlights, innovative concepts, and exciting stories around Personal Care.

BASF Personal Care
https://www.personalcare.basf.com/

The amazing world of peptides
Today, BASF offers a complete active peptide portfolio, meeting any customer need. With the help of Artificial Intelligence, BASF identified four defined peptides that have specific action in the skin.
https://www.personalcare.basf.com/concepts-trends/concepts/peptides

Re_think – Connecting with the future of beauty
Get inspired by our Re_think formulation concept, featuring remarkable formats and textures, developed for sustainable mindsets.
https://www.personalcare.basf.com/rethink

The Surfactant Navigator
Master high performance sustainable surfactant solutions
https://www.personalcare.basf.com/the-surfactant-navigator

The SFA Formulator
Design sustainable and performing liquid rinse-off formulations based on our innovative SFA surfactants. The SFA Formulator predicts for you the right solution meeting your requirements and makes your lab work easier.
https://www.personalcare.basf.com/the-sfa-formulator

Cosmedia® HP Starch
An effective thickening agent with texturizing properties designed for emulsion preparations and different surfactant systems. Due to its nonionic nature, it offers multifunctional benefits in diverse applications including hair conditioners, styling and sun care formulations as well.
https://www.personalcare.basf.com/products-formulation/products/products-detail/cosmediahpstarch

Euperlan^® NL Pearl
Discover the first COSMOS compliant, wax-based pearlizer made for rinse-off applications
https://www.personalcare.basf.com/products-formulation/products/euperlan-nl-pearl

Probiolift™
Unlike other biotics existing on the cosmetic market, Probiolift™ is the first to use a bacterium that is found naturally in the skin. Made of millions of live but dormant bacteria, that wake up in contact with water on the skin, Probiolift increases the dermal density, improves the appearance of forehead wrinkles, and protects skin from oxidative stress.
https://www.personalcare.basf.com/products-formulation/products/probiolift

Verdessence™
Meet our new star lineup of biopolymers in personal care! As of now, Verdessence™ unites our biopolymers manufactured from sustainable raw materials.
https://www.personalcare.basf.com/verdessence

D’lite
Market understanding meets science – discover our new powerful digital platform for real-time trend tracking and product innovation. Start your journey with a free trial!
https://www.personalcare.basf.com/landingpage-dlite-global

Data protection:
https://www.basf.com/global/en/legal/data-protection-at-basf/information-social-media.html?fbclid=IwAR081EzB_KkBBZveIJPvVxf_SqottIrFldIkEhxSMRS4mp9uar5BAcuzmlY

Credits:
https://www.personalcare.basf.com/legal-information/credits